Kennel Club Assured Breeder Scheme

Helping puppy buyers find their way.

As a prospective new owner it is understandable to want some kind of reassurance that you are purchasing a puppy from someone whose priority is the health and welfare of the puppies that they breed. Someone who will provide you with a quality, supportive and informative service both before and after you take your puppy home. One way to do this is to contact a Kennel Club Assured Breeder. The scheme promotes good breeding practices, giving prospective owners the best opportunity to bring home a healthy well adjusted puppy. As a puppy buyer there is now some kind of benchmark to help you in your search to find a responsible breeder.

Assured Breeder Scheme requirements

Assured Breeders must:

  • Ensure that all breeding stock is Kennel Club registered
  • Hand over the dog’s registration certificate at time of sale if available, or forward it to the new owner as soon as possible
  • Explain any endorsements that might pertain and obtain written and signed confirmation from the new owner, at or before the date on which the dog is physically transferred, that the new owner is aware of the endorsement(s), regardless of whether or not the endorsed registration certificate is available
  • Follow Kennel Club policy regarding maximum age and number/frequency of litters
  • Permanently identify breeding stock by DNA profile, microchip, or tattoo
  • Make use of health screening schemes, relevant to their breed, on all breeding stock. These schemes include DNA testing, hip dysplasia, elbow dysplasia and inherited eye conditions
  • Socialise the puppies and provide written advice, in the Puppy Sales Wallet, on continuation of socialisation, exercise and future training
  • Provide written advice, in the scheme Puppy Sales Wallet, on feeding and worming programmes
  • Provide a written record, in the Puppy Sales Wallet, on the immunisation measures taken
  • Provide reasonable post-sales telephone advice
  • Inform buyers of the requirements and the recommendations that apply to Kennel Club Assured Breeders as well as the existence of the complaints procedure
  • Draw up a contract of sale (see below link) for each puppy and provide a copy in the Puppy Sales Wallet
  • Provide a list of breed specific traits and tendencies or any further breed specific advice or information that may enhance the puppy buyers understanding of the breed they are buying

In addition there are a number of recommendations.

Assured Breeders are strongly encouraged to:

  • Make sure that whelping facilities accord with good practice
  • The contract of sale should clearly lay out to the buyer the nature and details of any guarantee given (e.g. time limit) and/or any provisions for refund or return and replacement of puppy. If endorsements are being used the contract should also explain why these have been placed and under what circumstances they would be removed (if any). The contract should be signed and dated by both breeder and purchaser, showing that both have agreed to these terms
  • Commit to help, if necessary, with the re-homing of a dog, for whatever reason, throughout the dog’s lifetime
  • Follow relevant breed health screening recommendations
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